Why Does My Website Need A Blog?
A businesses website is a great way to inform potential customers of what your services are. By adding a blog page to your website, you can enjoy lots of benefits. Without one, it is difficult to show your personality, inform your audience, build authority and stand out from the crowd. In this post I am going to answer the question, why does my website need a blog?.
The idea behind this post, is to tell you the value of regular blogging. Whether you have a website for your business, or you are looking for ways to persuade people to pay for your blogging services, this valuable information that will give you a bit more clout.
Keeps Your Audience Up To Date
Regular blogging gives you the opportunity to inform your audience about your business. The rest of your website will have practical information, but your blog page will be more dynamic. You can keep people up to date with events, industry trends or new products and services.
It Makes It Easy To Answer Questions
Depending on your business, you may get lots of emails with lots of the same questions being asked. By putting these frequently asked questions and their answers within a blog, you can save lots of time by sending the link to your customers. Also, they may find your blogs organically meaning they don’t need to contact you until they want to buy what you have to offer.
Great Way To Interact With Customers
A blog is not just one way street. By enabling comments on your blog posts, your audience can ask questions and share their thoughts on the subject. By answering the questions on the blog page itself, you increase the engagement with your audience and you can direct them to certain pages on your website to provide them with the necessary information.
Great For SEO
When search engines look at your website, they look for content that they can read. Once it has done this, it decides how relevant your content is to what people are searching for on the internet. The most relevant and best quality content ranks higher in people’s searches. This will bring more traffic to your website.
Search engines don’t go back to your website unless it detects new content. Therefore, posting regularly, with interesting, engaging content with images, links, video etc will help with your Google rankings.
Helps To Build Your Mailing List
Building an emailing list is an underrated method of interacting with your customers. It isn’t easy to get people to sign up to your mailing list, but a blog can help. By writing blogs, you can keep in your customer’s minds, by sending them in regular newsletters.
The people that find your blogs informative, relevant and engaging, will be only too happy to sign up. make it easy for them to sign up with a pop up form and links within your content.
Allows You To Go In To Detail About Your Products And services
I touched on this earlier, but blogs give you the opportunity to go in to detail about your products and services. For example, holiday companies can showcase their new holiday apartments or talk about local events that may attract holiday makers.
Additionally, businesses use blogs as “how to guides” etc to provide helpful information to their audience. This type of content means that the business builds up its authority within its industry.
Easy To Get Social Exposure
It is really important for businesses to put a lot of effort in to their social media channels. Blogs are great content for sharing on social media. This is because it gets put in front of people who have an interest in that particular subject or industry. Also, if it is good enough, it will be shared with other people that share the same interests.
Low Cost Exposure
The thing with writing blogs, is that if you do it yourself it doesn’t cost anything. It does take time, so you need to be able to fit blog writing in with all the other things you are involved in your business. Alternatively, you can pay people to do it for you. This is a good way of making money and is something I do for a few companies (let me know if you want to use my services).
By writing blogs around keywords, people will find them organically when they use search engines to find information on certain topics.
Flex Your Authority
Regular blog posting shows that you are knowledgeable in your industry. This will build trust with your audience, making them more likely to do business with you. It also builds you your authority in the eyes of the Google gods. Each website is given a score with regard to their domain authority. How informative a website is, is one of the factors that is looked at when it comes to domain authority. The higher the domain authority, the easier it is for it to rank, making it easier for people to find.
Integrate Blogs In To Your Marketing Strategy
Blogging should be part of every businesses marketing strategy. The blogs I write for businesses are the most visited pages on their websites. This is because they are:
- Full of information
- Have quality content including photos and videos
- Based around quality keywords
- Based around questions customers ask
- Shared on social mediaPart of email marketing strategies
Why Does My Website Need A Blog?: Answered
I think you will agree, that there is an argument for creating regular blog posts for your business. The downside is, that good blogs do take a long time to write, especially if you need to do a lot of research.
What are your thoughts on this? Pleas let me know in the comments section below.