Finding The Best Keywords For Search Engines: All the techniques
Finding the best keywords for search engines is very important to make sure that your content is put in front of your audience. To find these keywords, you need to do some keyword research. This is when you look for popular search terms people type in to search engines, such as Google. This is so you can base your content around them in order to rank it as high as possible.
There is going to be quite a lot of information in this post, so you may want to bookmark it so you can refer back to it when you are doing your keyword research.
Why Is Keyword Research So Important
Your keyword research affects all the other SEO techniques you employ, so it is really important and is the first thing you need to do before creating any content.
Keywords are a great indication of how your SEO campaign is going to work. By SEO campaign, I mean the process of building out your website:
- Find keywords
- Create amazing content
- Optimise your website
- Get backlinks
- Analyse results
- Improve and grow
This keyword research also gives you a great insight in to your target market. You can learn their positive and negative hot buttons (what they like and don’t like) and exactly what they are searching for. You can also get a good idea of what your competition is doing, so you know what you are up against.
By choosing a keyword with low competition, you will find it much easier to get your content to the top of Google searches. This will bring you lots more people to your website every month than a keyword that has a lot of other websites using it.
How Do We Come Up With Keyword Ideas
By creating a big list of quality keywords, you will have enough to base your content around for months. I am now going to go in to a few techniques to help you come up with a great keyword list.
This is when you come up with a list of things that your audience may be interested in. Obviously, these things need to relate to your niche or business. For example a website that helps people earn money online (like this one) will have an audience that will search for topics such as:
- Website traffic
These are just topics that people are interested in. They are not keywords, as they are too broad, but I am now going in to a few ways on how to find relevant keywords from topics.
1. Google Autocomplete
As you can see from the image above, when you type a word in to the Google search bar, you get a load of suggestions. These are all potential keywords you can base content around. This is because if Google suggests it, you can be sure that there are lots of people looking for it.
2. Alphabet Soup
By adding each letter of the alphabet in front of or after a search term, you get even more options for good keywords.
You can also add question words such as ‘how’, ‘what’, ‘when’ ‘where’ etc in front of the search term, to expand your list even further.
3. Searches Related To
Once you have doe a search in Google, scroll to the bottom of the first page. Here you will see the “searches related to..” section. These are things that people are looking for, so you know if you can rank for them, you will get some good traffic to your website.
If you click on one of those related searches, you can scroll to the bottom of those results for even more suggestions.
There is a good chance that your potential audience is on Reddit. So, with a little hunting around, you can find a load of things that people want information about.
Let’s say you have a website in the skiing niche. By doing a simple search on your niche, you can look at the subreddits and find threads like this:
Wikipedia is a great resource for finding keywords. This is because it is full of industry experts providing information in categories.
The first thing you need to do is search for a broad keyword, such as skateboarding (note the autocomplete results for more ideas).
Check out the contents on the results page. This lists sub topics associated with your search.
This content list can give you some excellent keyword ideas. In this case, “skate shoe”, “skateboard deck” and ” high value and collectable skateboards”. You can also click on these for even more ideas. But if you scroll to the “see also” section on the wikipedia page, you can get further ideas.
Types Of Keywords
Now you know how to come up with loads of keyword ideas, you need to know about the different types of keyword to maximise your SEO efforts.
You need to understand the keywords that appeal to people at each part of the customer sales process.
1. Short Tail Keyword
These are made up of three words or less. These are searched the most in search engines, but the problem is, that they have a huge amount of competition. These are very difficult to for search engines to identify the intent of the searcher. For example, if I was to search for “Kayak”, I get all sorts of results from a travel comparison website, kayaks for sale, kayak pictures to kayaking holidays.
These short tail keywords have high search volume, high competition, broad search intent, low conversion rates and should be used as a keyword that naturally appears throughout your website due to its theme. These are not great keywords to target.
2. Long Tail Keyword
Long tail keywords are made up of more than three words and are more specific than short tail ones.
These are not searched for as much, but they have less competition. Therefore, a search for “kayak holidays in Banff Canada”, is more focussed on a the searcher’s intent. If you based your content around a search like this, you have more chance of someone clicking on your content. This is because you are more likely to appear higher in searches. The searcher has already made up their mind of what they want to do, therefore if you recommended a great kayaking experience in Banff, there is a good chance that you will get a sale.
3. Short Term Fresh Keyword
These keywords are for something that is hyped up and currently very popular, but isn’t likely to stay popular for long. For example, as I am writing this the new “Joker” film is really popular. This spiked as a Google search, but dropped shortly after its release. Depending on your niche, you can take advantage of these keywords, but you need to be prepared for the drop off. They are really hard to compete for if you have a fairly new website with a low domain authority and are not good for long term traffic and income.
4. Long Term Evergreen Keyword
These keywords are ones that are popular for a long period of time. The amount of searches will rise and fall over time, but they will always bring traffic to your website and you can still be earning money from them for years to come. You may be able to keep it ticking along by updating your content annually.
These keywords won’t give you explosive results, but they will bring consistent traffic to your website for a long time.
5. Product Defining Keyword
This type of keyword is used when someone is searching for something very specific. The searcher is in the early stages of actually buying something. So if you can use the name of a product as a keyword, people that find your content are more likely to buy from you. This is where reviews come in, if you review a product and recommend it, this could be all the website visitor needs to make the decision to buy.
These keywords have a small amount of searches, low competition, but a high intent to buy therefore, they they have a good conversion rate.
For example, someone likes the idea of buying the 2020 Vitus Sentier mountain bike and does a search for it. They find a website telling them all about it and they can decide if it is the bike for them. They then buy it through an affiliate link.
6. Customer Defining Keyword
You should get a good idea of who your audience is. You need to know if they are male or female, their average age, where they are from and what they do for a living. By knowing these details you can target your demographic more specifically.
For example you can use ” Beginner trail mountain bike for women” if that fits the profile of your audience, or ” best workout plan for men with a heart condition”.
These have a low volume of searches, have low competition and a high conversion rate. They should be used to give customers a feeling that the product is specifically for them.
7. Geo Targeting Keyword
These keywords are used to target geographical locations. They are usually used for local businesses or for holiday companies. This is because they attract people with a specific need to your business.
These have a low search volume, low competition and have a high level of intent, with a great conversion rate.
8. LSI Keyword
LSI stands for Latent Semantic Indexing. These keywords are variations and on the keyword you are basing your content around. They are also keywords related to the subject you are writing about. This is how search engines determine how relevant your content is to the search term. It is quite difficult to identify which LSI keywords search engines will use. But, while you are creating content it is worth naturally weaving some variations of your keyword in to it. For example, you may be using the keyword “mountain bike body armour”, so you need to use phrases such as “mountain bike protection”, “mountain bike injury” or ” mountain bike crashes” in your content.
9. Keywords With Intent
I have touched on keywords with intent, but I am going to go in to a bit more detail. There are three different types of keyword with intent:
This is when people want specific information on a particular subject or item. So keywords such as “benefits of…”, “guide to…”, “ways too…” and facts should be used when you want to educate the user.
Users that use these in their searches are more serious about buying something. So if you use keywords such as “specifications”, “features”, etc, you will give the reader more information about the product or service that may trigger them to buy from you.
These keywords are used in searches when the customer is ready to buy a product or service. They may be comparing products and prices in order to make their final buying decision. Keywords such as “buy”, “best price”, “sale”, “discount” etc should lure them to you rather than a competitor.
How To Find Out If The Keywords Are Any Good
Now you know the different types of keyword and how to create a huge list of keyword ideas, but how do you know which ones to use?
There is no tool that will tell you which keywords to use, so you have to look at a few different elements to determine if it is worth basing your content around.
To do this you should use a keyword research tool. These will give you all sorts of information about your keyword ideas. There are many different keyword research tools available, some are free and some you have to pay for. A good example of a free one is the Google Keyword Planner. All you need is a Google Ads account to use it, click here to see Backlinko’s guide to using it.
Personally, I use Jaaxy. It is a paid tool, but there is a free version that lets you get a good idea of how it works and if it is for you.
Now I am going to go through the elements you should look for in quality keywords.
The more people that search for a particular keyword, the more traffic you will get to your website. But, you need to determine what is high for your niche. A high search volume for the health and fitness niche will be a lot more than the garden furniture niche.
If you have a fairly new website, you need to target keywords with low competition. When your website starts to become more popular and you have lots of high ranking content, you can start going for keywords that have more competition. You do this with long tail keywords.
Cost Per Click (CPC)
You can find this out using the Google Keyword Planner. By having this information, you will know if people that search for it actually spend money. If someone has gone to the trouble of setting up an ad for a particular keyword, it usually means that it is worth targeting.
Even a search term with a low search volume can earn you good money. So, if you create content based around it, you will be able to at least get on the first page of Google.
Make Sure It Fits Your Business
You may find keywords that are loosely relevant to your niche. For example, I may find a keyword that has low competition related to getting jobs abroad. This website is for those that want to start their own business to work anywhere in the world, so it wouldn’t be much use to me.
Google has a tool that shows you if a keyword is growing or dying quickly. Google Trends is a great way to see how a popular or unpopular a keyword is becoming.
For example, you can see that “electric mountain bikes” is growing steadily. It isn’t a huge growth, but it is worth keeping an eye on or creating some content to get to the top before it gets too competitive. Check out the video below for more information on choosing keywords.
Where Can I Learn More?
All this information contains what is considered to be quite basic SEO keyword techniques. To learn more, keep revisiting this website for updates. But, you may want to check out Wealthy Affiliate for loads of comprehensive training to start, build and expand your affiliate marketing business.
Finding The Best Keywords For Search Engines
Now you have loads of information. I hope I have been of help to you and filled in some gaps in your knowledge. Please let me know your thoughts and questions in the comments section below.