How to Find an Affiliate Marketing Niche: A step by step guide

How to Find an Affiliate Marketing Niche: A step by step guide

As a budding affiliate marketer, one of the first steps you need to make is to find a niche for your website. It is easy to say “I want to start a website”, but you need to make sure your idea ticks a few boxes to make your business successful. In this post, I am going to tell you how to find a niche for your affiliate marketing website and why it is so important.

An affiliate marketing website needs to service your niche properly. This will give it more chance of making money. There are two types of people that are choosing their affiliate marketing niche, those that have no idea what to choose and those that jump in to a decision without enough research.

I’m here to help both types of people, and with these steps and tips you should be able fo find an affiliate marketing niche that will be successful.

What is a Niche?

A niche is a group of people that have a shared interest. An affiliate marketing website needs work within a niche in order to target an audience. It is really important to narrow down a niche to focus our efforts to a certain group of people.

Focussing a Niche

I’m going to start with focussing a niche because I think it is the most important thing. I have fallen in to the trap of being too ambitious with my niche choices. I have chosen niches that are far too broad, and I don’t want you to make the same mistake.

It is really tempting to choose a broad niche. This is because you can easily think of different things to create your content around, that appeal to different people. To make this easier to understand, I’m going to explain with an example.

Example: Food and Drink. 

There is an endless list of possible content you can create for a website that is based around food and drink. You can get excited and create content about all aspects of food and drink. This would be understandable, as you would think that your website would appeal to lots of people. Unfortunately, this is not the case, as food and drink is a huge mass market and not a niche. But, within the food and drink market, we can easily find a number of subgroups:

  • People who like barbecues
  • People that like juicing
  • Vegetarians
  • Coffee lovers
  • People that want to brew their own beer
  • Home bakers
  • Wine buffs
  • Beginner cooks
  • Home chefs
  • Disabled cooks
  • etc….

By breaking down a large market like food and drink in to smaller groups, we can choose a specific niche. For example people that like juicing are group of people that share an interest.

People that like juicing have need of information and products. Although people that like juicing are a subgroup of people who like food and drink, there is still a lot of them. Also, there are more people getting in to juicing all the time.

The Niche For Adventurous Affiliate

how to find an affiliate marketing niche

My niche for this website is people that wan to earn money online, while being able to have an adventurous lifestyle. Whether that be living in a camper van, travelling the world, living in the mountains (like me) or by the beach to go surfing etc. This niche is a subgroup of people that want to earn money online. Other subgroups of “people that want to earn money online” would be:

  • Stay at home parents
  • People with mobility issues
  • People that live in remote areas
  • People that want to earn extra money in their spare time
  • Students
  • Unemployed
  • etc….

Why is a Niche Important?

When you target a specific audience, you stand a better chance of success. This is because you will base your content around a specific subject that will attract traffic with an interest in it. If your audience is too broad, your website won’t stand out from the competition. This is because you will be competing with more websites with a website that tries to cover a broad “niche”.

Developing Trust

Other than trying to be competitive with a narrow niche, your content will be more focussed. This means, if you create quality and relevant content, you will gain trust with your readers. Your aim is to become an authority in your chosen niche. If you choose a broad market it will be unlikely that you will achieve authority status, which reduces your chance of success.

Appealing To Your Audience

With a focussed niche, you are more likely to understand your audience. If we go back to the food and drink market. If your niche is too broad and a vegetarian sees things on your website related to barbecuing lots of meat, they will probably be put off.

We have already established that your affiliate marketing niche should be narrow. This is because you will find it super hard to meet the requirements of a diverse set of people. You need to be able to identify what people in your niche are looking for. In an ideal world, you will provide information that is not available anywhere else.

You need to produce consistent content that appeals to the same group of people. This content (if it is good enough) will encourage people within your focussed niche to keep coming back to your website. But this content needs to be based around low competition keywords. Keywords are what people type in to search engines to find the information they need.

Higher Conversion Rates

When you get your content in front of the right people, the more likely you are to make money. This is because these people are more invested in that particular niche and are ready to spend money on their interests.

How to Find an Affiliate Marketing Niche

Now I am going to go through the steps you need to take to find an affiliate marketing niche.

Step 1 - Make a list of your interests

It is really important that you base your niche around something you are interested in, rather than what you think will make money. This is because, you don’t want to be writing about stuff that is boring to you. Your list can consist of anything, but for some examples I will list my interests too:

  • Mountain biking
  • Snowboarding
  • Hiking
  • Wakeboarding
  • Fitness
  • Cars
Step 2 - Narrow down your list to find niches
how to find an affiliate marketing niche

My list consists of interests that would be too broad on their own. So, I need to narrow them down to reduce competition. For example, I will look at the possible niches for the wakeboarding market.

  • Beginner wakeboarders
  • Wakeboard boats
  • Wakeboard reviews
  • Wetsuits for wakeboarding
  • Wakeboarding holidays

So without going silly, I have found some potential niches within the wakeboarding market. 

Step 3 Research your potential niches

The first thing to do is go to Google and look for topics you might be able to write about within your potential niche. You need to think of things that someone with an interest in that niche might type in to Google. Then have a look at the websites that come up and check out the following:

  • Topics the content is based around
  • How useful and engaging the posts are
  • Does the website make you want to go back to it?
  • Do you think you could do better?

Additional to this, check out the “people also ask box”. This will give you an idea of what people are searching for. Then scroll to the bottom of the first page and look at the related searches.

how to find an affiliate marketing niche

Doing this, can give you a huge list of potential ideas for website content. Then you need to organise it all in to a list.

Step 4 - Look for relevant keywords

Before you build your website with the view to target a niche, it is a good idea to see the quality of keywords associated with it. The chances are, you will find some good keywords anyway. But doing some research before you commit, may help you decide if the niche you have chosen is the direction you want to go in.  It will help you see how profitable your niche could be and if it is worth pursuing.

To determine if a niche is worth building your affiliate website around, you need to make sure the keywords associated with it attract lots of traffic, but have low competition.

Sticking with the Wakeboarding market, I typed in “wakeboards” in to Jaaxy, a keyword research tool.

how to find an affiliate marketing niche

The Avg column, shows the average amount of searches the “wakeboard” keyword gets per month. The traffic column is the amount of visits your website should get if it is on the first page of google. The QSR column is the amount of other websites using the keyword.

As you can see “wakeboard” gets lots of traffic, but also has lots of competition. So, it would be difficult to get your content to rank highly. So, let’s look at a more focussed keyword.

With the keyword “best beginner wakeboard”, we are focussing our content to a subgroup. There are less searches per month, but there are only 30 other websites to compete with. The other notable things to look at are the KQI and SEO columns.

KQI is the Keywword Quality Indicator. This shows that “best beginner wakeboard” is a great keyword to use. The SEO column is the score Jaaxy gives the keyword based on traffic and competition out of 100. As you can see, it is pretty high. All this us telling us that a focussed keyword is much more likely to succeed than a a broad one.

how to find an affiliate marketing niche

It is a good idea to look what other websites have written about. This will give you an indication on how to structure your content. This is because you need yours to be better than everyone else’s.

Repeat this process for your list of potential keywords, to get a good idea if you want to continue with your potential niche.


Step 5 - Research relevant products

If you decide to choose the beginner wakeboarder niche. You need to talk about other aspects of what they need when they are starting out. Wetsuits, board shorts, bindings, techniques etc. So, you need to see if the keywords associated with it are good enough.

What you need

Keyword Research Tool

how to find an affiliate marketing niche

Jaaxy is a very powerful keyword research tool. What I outlined above, is just one of the the features it has (all be it, the most important).

Jaaxy is super easy to use and understand. The information it gives you is very accurate too. It is an online tool, so you don’t need to download any software. Jaaxy is what I use all the time and I find it invaluable.

Try it out for yourself below.

I was introduced to Jaaxy when I signed up to the free membership at Wealthy Affiliate. It is one of the many features included.


To ensure your niche affiliate marketing website is successful, you need to know the techniques associated with doing so. Finding the right niche is just one aspect of building an affiliate marketing business. I learned (and still am learning) from Wealthy Affiliate. This platform has the most comprehensive training for affiliate marketing in the world. 

Bonus Tips For Choosing a Niche

Make sure your niche is something you are passionate about

If you are not interested in it, you are not going to do a particularly good job. It will also be quite boring for you. So, it is important that you are actually interested in your niche and want to spend your time writing about it.

You don't need to be an expert straight away

You may shy away from a niche because you don’t think you know enough about it, even though you are interested in it. If the keywords stack up, go for it anyway. You will become an expert in that niche as you go. As you research your content around the keywords, your knowledge and enjoyment of the subject will be enhanced.

Know the market

You will have a good idea about how much competition is out there when you do your keyword research. But, there are some markets that are full of affiliate marketers. This doesn’t mean that you won’t be able to make a successful website in these niches, but you will need to work extra hard to stand out from your competition.

Know yourself

Everyone approaches their affiliate marketing niche differently. Some like to be straight and informative, while others like to let their personality shine through. You need to decide which approach will work best for you that you will be able to maintain.

Allow room to grow

There is having a narrow niche and there is boxing yourself in to a corner. When you have chosen a niche, pick a name that doesn’t tie you down too much. For example, will be difficult to expand on when it comes to other associated products.

Get Educated

I can’t stress enough how important it is to get some proper training. A good training course, such as the one at Wealthy Affiliate will reduce the amount of mistakes made. It will also ensure that you don’t miss out anything important on your affiliate marketing journey.

If you have any questions or thoughts on this subject, please let me know in the comments section below.

10 thoughts on “How to Find an Affiliate Marketing Niche: A step by step guide

  • 26/08/2019 at 8:32 pm

    I cannot ask for something more better than what you have written up here as an aspiring affiliate marketer. Choosing a niche has been one of my major issue and has been the main reason I’m yet to begin my journey as an affiliate marketer but you did a great job of breaking it down for me to the smallest bit of understanding. While reading and practising the step by step guide, I was able to limit my areas of interest and ive been able to come up with just 2niches. Thanks so much for this helpful post

    • 27/08/2019 at 7:33 am

      Hi Ramos,

      Thanks for your comment. I’m happy to be of help.

  • 26/08/2019 at 8:34 pm

    What a great Idea to have the “niche” actually be your Niche. I like how you are taking the process apart and than put it back together for better understanding. Even though I am going thru the training I was able to learn from your Site due to the Step by step explanations. Screenshots are always very helpful for the visual person and you nailed it. 

    • 27/08/2019 at 7:32 am

      Hi Andrea,

      Thanks for your comment. I’m glad the post came across as I intended it too. Good luck with the training.

  • 26/08/2019 at 8:36 pm

    This is very awesome. I just joined a website hosting platform where I am currently taking lessons and its been a very beautiful ride but I  haven’t started my website and its because I don’t k ow which niche to dive I to. Tbis post has given me an indept stream of knowledge to understand what niche is and how I can narrow my preferred niche. Also I learnt about the importance of keyword and keyword research. Thank you for educating me. 

    • 27/08/2019 at 7:35 am

      Hi Henderson,

      Thanks for your comment. Follow these steps and make a start on your business. It takes a long time to make money, so pay attention to your lessons and go for it!

  • 26/08/2019 at 8:36 pm

    Great article about finding an affiliate marketing niche. I am involved in affiliate marketing from last 1 year. Although it is not that long as an online marketer, I understand now how important to choose the right affiliate marketing niche. Because how successful your business will depend on how good a niche you have chosen. In this article, you explain everything about the niche very well. I am pretty sure If anyone follows all these steps, they will definitely find out a most profitable niche.

    • 27/08/2019 at 7:31 am

      Hi Nazmun,

      Thanks for your comment. It is best to research your niche before jumping in with an idea you think is good.

  • 26/08/2019 at 9:21 pm

    I made exactly the same mistake like you, I chose the niche that was too board. It took me half a year to realize that. I was focusing too much on what topic to write next that was why I chose a niche that was broad. I am now going with the Intermittent Fasting niche from just Diet. I feel that it is a lot easier to target my audience. Thanks for writing such an informative post 🙂

    • 27/08/2019 at 7:30 am

      Hi Nuttanee,

      Thanks for your comment. I thought that no matter what the content was about, as long as it was good and used quality keywords. This is definitely not the case.


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