What is Affiliate Marketing About? : And how does it work?
You have come across this post because you have probably heard a bit about affiliate marketing, but you have some questions. The first one being “what is affiliate marketing about?”. Well keep reading, because you are going to get a some great information about affiliate marketing. Hopefully, I will help you decide if you want to start your own affiliate marketing business or not.
What is Affiliate Marketing About?
Affiliate marketing is my choice of business. It allows me to live very flexibly, working my own hours, so I can enjoy my life. This is the best thing about having a business online. If you want to know more about how I do this click here. But, affiliate marketing is essentially, creating content on a website that promotes other people’s products and services. In return, you get a small commission for every sale that is made via your website.
It is quite a simple four step process, as shown in the infographic below.
There are a few steps to take in order to make an affiliate marketing business work.
Step 1 - Get Educated
You can do ridiculous amounts of research about affiliate marketing. There are lots of people blogging about it (hello), but you won’t get a full picture without a decent training course. You need to be careful about the different courses that you find online. They are usually created by “gurus” that want money upfront before they give you any information. It has been known that the information they give, is a little ebook or poor videos. For more information on these “gurus” and how to avoid them click here.
Ideally, you want a free training course and a free website. This gives you something to play with and test, before you decide to start your own affiliate marketing business. This is what I did, if you want to see how, click here.
Step 2 - Build A Niche Website
There are billions of people on the internet, all with their own interests and needs. Therefore, you can create a niche website that will appeal to someone somewhere. This niche website is the backbone of any affiliate marketing business. It is your shop window.
Step 3 - Attract Visitors to Your Website
Now you have a shop window, you need people to look through it. You do this with great and relevant content. If you found this post via a search engine, you will have searched for something along the lines of “what is affiliate marketing about?”. That is the keyword I have assigned to this post.
You will find the keyword slotted in to the content on this post, along with similar phrases. This is one of the ways search engines determine which websites are relevant to people’s searches. This means that users can find the correct information they need. This is known as SEO or Search Engine Optimisation. There are certain techniques to coming up with good keywords. Keywords for your affiliate marketing website, need to be attractive, get lots of traffic and don’t have much competition.
Once people have visited your website, you need to keep them there. You do this by making sure your content is engaging and helpful. This can come in the form of reviews, recipes, advice or even stories.
Step 4 - Monetise Your Affiliate Website
There are a few ways you can monetise your website. Adverts and affiliate links are the main two ways to make money with a website. Affiliate links are what you put on your website to take people to the product or service you want them to buy. For example I could write a review on the book below:
If you liked the review and trusted my recommendation, you you would click the image or the button to buy it. In this case, clicking would take you through to Amazon and I would get a small commission. This is because I have signed up to the Amazon affiliate marketing program. There are lots of different affiliate marketing programs, that cover pretty much anything you can think of. This means that you will be able to promote product and services relevant to your niche.
Clicking an affiliate link does not affect the price of the item in any way. The user probably won’t even realise that I get money for their purchase. Also, it makes no difference to them, so it won’t bother them at all. We have all, no doubt clicked on affiliate links without realising it making someone money. It is just a payment for putting effort in to diverting traffic to the product.
If you created relevant content for cyclists, you could put an advert like this on your post. Adverts work in a couple of ways. Some adverts give you a reward for people clicking on them, while others will give you a set amount if someone buys something after clicking on it. This is only a very small amount of money, so you need to decide how you want to monetise your site.
Writing reviews and promoting a particular product – Gives you a percentage of the value of the item. This is great if it is an expensive product, such as a bike.
Adverts – Creating lots of content in the hope that someone will click on an advert banner for £1 or less.
How I Learned About Affiliate Marketing
I wanted a way to live a flexible working life, so I did a lot of research in to online businesses. I came across loads of people with boats and Ferraris trying to sell me a lifestyle that can be obtained through affiliate marketing. This was really frustrating, as I knew what lifestyle I wanted, but I didn’t know how to do it. And these guys were giving me nothing, apart from shouty videos of how rich they are and that if I pay them for an ebook I could get rich quick. I didn’t believe them, and was about to give up when I found Wealthy Affiliate.
I liked that they were not flashing their fancy watches and asking me why I don’t have a power boat. I was still on the fence about starting an affiliate marketing business, but with the free membership, I got to try it out with a free website, loads of tools and training on how to use them.
If you Google Wealthy Affiliate, you will find a lot of information. I went through a lot of it, but now I can save you the bother.
This is a very simplified account of how affiliate marketing works. But, this will give you a good idea of what affiliate marketing is about. The main thing you need to take away from this post, is that you need to get trained up. A proper training course like the one at Wealthy Affiliate, gives you the correct information in the correct order. This means you don’t miss anything vital to your business.
Please let me know what you think in the comments section below.